My Projects

White Papers I Wrote

The Rise and Fall of Disney's Star Wars: Galactic Starcruiser: A Business Failure Analysis of Strategy, Economics, and Experiential Design

An in-depth business and strategic analysis examining the structural, economic, and operational factors that led to the closure of Disney’s most ambitious immersive hospitality experiment. This report analyzes the project’s business model, scalability constraints, market assumptions, and governance decisions to identify the root causes of its failure and extract lessons for future experiential ventures.