(Photo by Sixteen Miles Out on Unsplash)
Hi, my name is Ann. I'm a wannabe business analyst with an MBA, a background in tech, and an incurable curiosity about how businesses actually work (and sometimes, why they don’t).
I’ve always believed the most underrated tool in business isn’t data, strategy, or a fancy framework — it’s curiosity. Curiosity is what makes you stop and ask, “Wait, why do we actually do it this way?” instead of just nodding along because that’s how it’s always been done. It’s the spark that turns a weird customer complaint into a lightbulb moment, or a messy process into something that finally makes sense.
That’s the space I wanted to create here.
The Curious BA is where I explore business, leadership, systems thinking, and human behavior, but not in that stiff, jargon-filled way we usually talk about them. Think of it more like a blend of analysis, storytelling, and the occasional “Wait, what were they thinking?”
You’ll find things like:
- Mini case studies that mix logic, tech, and human behavior.
- Discussions about what I recently read.
- Post-mortems on real companies and campaigns that went sideways (and what could’ve been done differently).
- Thought pieces on how systems actually behave — because they rarely do what we expect.
- Curiosity-driven dives into leadership decisions, business trends, and the odd quirks that make people… people. *... and much much more!
I don’t want this to be an “MBA blog” or a “BA training site.” It’s more like an ongoing experiment in thinking. This is where I get to ask interesting questions, connect patterns, and make sense of the strange world of business in a way that’s fun, thoughtful, and hopefully useful.
So, if you’re the kind of person who likes pulling things apart just to see how they work, you’ll fit right in!
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